The Signal Iduna Group is a provider of insurance and financial services, ranking among the top insurers in Germany. Die neue Vernunft carefully revitalized their visual brand identity by adding two of Bieder’s retail fonts that have been modified and expanded to perfectly fit the clients needs.
The sans serif family underwent notable modifications, including adjustments to terminal angles, the introduction of a geometric ‘a’, and the incorporation of default tabular numerals. Additionally, a substantial transformation was achieved by redesigning the ‘g’, which significantly altered the overall character of the font family.
The serif typeface, serves as a complementary counterpart to the clean sans serif. Furthermore, two narrower weights and a monospaced font were created, expanding the versatility of the sans serif family. As a result, the Signal Iduna typeface family encompasses a total of 21 weights, ensuring suitability for various typographic applications.
